Costa Rican advertising campaign won six international awards

Achieve to position Costa Rica on an international level is the goal pursued by the advertising campaign awarded.

"Costa Rica Million Dollar Gift of Happiness", which in Spanish would be a gift of happiness of one million dollars in Costa Rica, is the campaign that won with six of the most prestigious awards given by internationally renowned organizations.

The campaign aims you generation of conversations about Costa Rica and contribute to the country's position internationally as a tourist destination, making the recommendation and the re visit of tourists

Ireth Rodríguez, Assistant Manager and Director of marketing of the Institute Costa Rica Tourism, this advertising was 914 million impressions, 629 thousand interactions in social networks. Also on the radio reached a population was more than 7 million people.

Award that was awarded the campaign are the following: WOMMY Gold Award by the innovative way to measure word of mouth impressions. WOMMY awards celebrate individuals, brands and partners behind successful marketing campaigns and effective social media in the last year.

The application for mobile devices Enviromixer won GOLD ADDY in the category for mobile applications, also took the SILVER ADDY. The awards are presented by the American Advertising Federation (AAF, for its acronym in English). The ADDY awards are considered the highest representation in the United States on the subject of advertising.

Enviromixer is one of the elements of the campaign, designed for Apple iPad that won more awards campaign. This application consists of the mixture of sounds of Costa Rica to create melodies and then share them on Facebook, Twitter and email. The application was also awarded the Silver Award in category of apps and entertainment, Honorable mention in the category of integrated campaign of the awards.

Also earned recognition at HOW Interactive Design Awards, sponsored by the magazine of the same name, where there were 800 participants were classified where 172 projects which meet characteristics of ideal strategic, concept and execution. To see more of this campaign go to

  
Posted by Costa Developers