Costa Rica materialize this year its country brand

The Chamber of exporters (CADEXCO) and the promoter of foreign trade (PROCOMER) join forces to consolidate country brand plan for Costa Rica and could be ready very soon.

The project presented in Costa Rica foreign trade authorities responds to needs identification and positioning of the country as a brand at a global level, especially by the necessity of creating identity in more than 4000 products which are exported to more than 145 destinations.

According to PROCOMER last year exports of goods generated the country $11 298 million, a significant change that gave from the previous year, 2011, where the same figure is $10 376 million, an increase of 8.9%.

PROCOMER’s General Manager indicated that country will work on the project of brand this year and that it is a propitious time to it already that the institution that represents both CADEXCO believe innovation, differentiation and diversification will enable you to national exports to stimulate sales abroad in Europe and the United States.

The increase of foreign investment and the acceleration of exports for small producers, has made that the Government put more attention on this project, which is part of its strategy for international consolidation.

In previous years, the country has used the slogan "no artificial ingredients", a concept which seeks to define to Costa Rica as a natural, green country, and where the enjoyment of natural resources and comfort come together in a unique destination for foreigners.

The Future Brand consultancy company catalogued Costa Rica as the best country brand in Latin America for the year 2012-2013, especially by the work that has been carried out in sustainable development and environmental issues.

The slogan that has been used Costa Rica not only has attracted the attention of visitors, but it has attracted thousands of foreigners who have opted to choose this lifestyle, and moved to the country after their retirement or to enhance their investments.

For the year 2013, the exporters Guild considers to be elementary creation and solidification of this project for the sake of continue to deepen in the field of marketing to achieve position national products abroad.

Posted by Costa Developers