Costa Rica carried out its first export of dairy products to China

Milk

Dos Pinos company is one of the most renowned and ancient country, leader in dairy.

This week was the first shipment of milk 100% Costa Rican Asian giant: China. The cooperative of producers of milk two pines R.L is intended to publicize their products in a very different market than the national, on the other side of the world.

With this export cooperative seeks to analyze and measure the level of response of Chinese consumers; for such purpose were sent two vans with flavored milk, whole milk, Lowfat and skim, which adds in total 31 500 liters.

This first shipment went to Beijing, Chongqing, Guangzhou and Tianjing.

"We are sure that our product like in this huge market, as it has been in the remaining 14 countries where today we have presence. Based on that level of response we will begin a process of geographic coverage and brand development in China, which undoubtedly opens a window of opportunity for cities such as Hong Kong and Macau and other Asia countries such as Singapore, with which Costa Rica has a free Trade” said Jorge Pattoni, general manager of Dos Pinos.

The plan is that Dos Pinos starts exporting butter, juices and nectar before end of the year.

Meanwhile, the Minister of Agriculture of Costa Rica, Gloria Abraham said that: "the achievement of the two pine trees is a firm step in the process of inserting our companies and food producers in a market as big as China, whose authorities have expressed interest in significantly increasing the levels of marketing with our countries. We will continue to support our sector in this goal through our animal health services and we are confident that in a short time, not only the Dos Pinos increase your sales and strengthen a niche in that huge market, but it we can announce the entry of other origin products agriculture, like pineapple, melon and meat".

A challenge for Costa Ricans is the good management of marketing in China, there is a varied competition, with products from other parts of the world. Two pine trees should work in that Chinese citizens will be able to identify with the brand.

Due to accomplish this process, there were involve the Ministry of Foreign Trade, the Embassy of Costa Rica in China, SENASA and Procomer Asia Office.

Posted by Costa Developers

Event of electronic commerce will have headquarters in Costa Rica

The next February 21 will be held in Costa Rica the international fair of electronic commerce, known as E - Commerce Day.

The exposure of the largest e-commerce world event will be held at the Real Intercontinental Hotel in the Costa Rican capital and promises to bring together more than 400 people interested in this practice.

E-commerce Day is the most significant activity for the guild of online purchases, in previous years this has taken place in Chile and Mexico where over 1000 people gathered and in Brazil where were a few thousand more.

In Costa Rica, the event will feature more than 50 exhibitors, who will present their experiences, as Esolutions, Expresione, copper, Grupo Britt, VTEX and others, the full list of exhibitors may be on the web site http://www.ecommerceday.cr/?cat=32&paged=4.

E-commerce has become paramount for companies around the world, in Costa Rica East despite being a recent phenomenonthe small and medium-sized companies in the country have sought to achieve position their products overseas through e-commerce.

In the first half of the year 2012, also related to this topic, the National Bank of Costa Rica announced its official partnership with the PayPal electronic payment system which represented a considerable step forward when it comes to shopping online.

According to a study published by VISA and the magazine America Economy, e-commerce grew at an annual 42.8, from 2010 to 2011, with sales that around 43 billion dollars.

The E-Commerce Day event is an initiative of the Latin-American Institute of e-commerce and has the Latin Pacific organization and the support of the Chamber of Costa Rica's information and communication technologies.

If you want to, you can register to this activity by logging onto the website http://www.ecommerceday.cr/ and reviewing the same program. The registration has a cost of $200.

Posted by Costa Developers

Tico flower producers seek buyers in Europe

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Eleven companies exporting flowers and plants will exhibit their products this week at the world’s largest flora fair, the IPM Essen 2013 in Germany.

The event brings together some 1,500 exhibitors showcasing their products to 60,000 buyers from 90 countries, according to Costa Rica's Foreign Trade Promotion Office (PROCOMER).

Company representatives also will participate in business meetings with buyers from Poland, according to PROCOMER Trade Promotion Manager Álvaro Piedra, who added that recent studies carried out by them show that the Polish market is very attractive for Costa Rican producers.

The results indicate that there are more than 200 Tico products with export potential to Poland, especially plants, flowers, foliage and fresh produce.

"Poland has a population of 38 million, is the sixth most populous country in the 27 that make up the European Union, and its economy has recently shown attractive economic growth," Piedra said.

In 2010, Costa Rica exported some $140 million in flowers and foliage, especially to the United States and Europe.

Posted by Costa Developers

Costa Rica exports buses for the first time

A Korean-owned company Daewoo expects to sell 100 buses in the next two years.

Korean company Daewoo Bus Costa Rica Co. this week is sending the first six buses built in the country to El Salvador. That nation bought a total of 12 buses at a cost of $2 million. The other six will be shipped in January.

Last year, Costa Rica exported $280 million worth of auto parts, but this is the first time the country exports entire vehicles.

The Daewoo plant in Santa Ana, southwest of the capital, has a production capacity of some 300 units per year. Daewoo also is the leading brand of buses in the country, with nearly 36 percent of the local market.

This company is an example of how foreign direct investment contributes to the dynamism in the economy, the development of local suppliers and the transfer of technology and knowledge.

Posted by Costa Developers

Export sector jobs increased this year

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Costa Rica leads Latin America in jobs created by the export sector.

Costa Rica’s Foreign Trade Promotion Office (PROCOMER) on Monday released a report saying the sector generated a total of 553,690 direct jobs in the past year.

Of that number, firms that export goods employed 413,437 workers (75 percent), 9.4 percent more than in 2011. The services export sector created 140,253 jobs, – 25 percent of total jobs recorded this year.

According to PROCOMER, service companies creating the most jobs are those in tourism (86,137 jobs created), free zones (32,559), information and communications technology (16,557) and medical tourism (5,000).

Of jobs created by companies exporting goods, 47 percent is in the industrial sector and 53 percent is in agriculture.

PROCOMER said the data was obtained from a census of 2,485 companies with exports exceeding $12,000 between July 2011 and June 2012.

The study also noted that 60.6 percent of jobs created by the export sector is attributed to small- and medium-sized businesses, while 19.1 percent is from micro-enterprises. The remaining 20.3 percent was created by large companies.

During the first nine months of 2012, Costa Rican exports grew 8.4 percent, generating revenue of more than $8.5 billion, the study noted.

Costa Rica leads Latin America in jobs created by the export sector, with a figure of 29 percent growth, followed by Chile with 24 percent.

Posted By Costa Developers