Costa Rica’s country brand ranked third place in Latin America • costadevelopers.com

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Country brand "Essential Costa Rica" was presented at the beginning of September, as the brand that would be used in promoting tourism and foreign investment.

Essential Costa Rica was rated as the third best mark in a group of 21 countries of Latin America, according to the ranking drawn up by the company Future Brand, responsible for developing it.
The country ranked the first place in accordance with the evaluation of the categories 'Natural Beauty' "Natural beauty", "Friendly with the environment" and "Hotels and Resorts"
The first places were to Brazil and Argentina.
The Country Brand Index Latin America study is based on 2000 interviews carried out frequent travelers, both business and pleasure, that does not reside or are native to the region; also the opinion of analysts was taken into account.
"Costa Rica is one of the Nations to observe from here in the future, both for its consistency in the past around 'Green' and 'sustainable', but also by its impetus for overcoming to be recognized as a country with a value proposition that integrates optimally to tourism, the promotion of exports and the attraction of investments", said Future Brand in the report.
According to the study, the abolition of the army from 1948 impacts positively on the perception that it has on the "quality of life", in terms of "Security" and "Best place to live".
Behind Brazil, Argentina and Costa Rica ranked in ordinal manner: Chile, Peru, Mexico, Uruguay, Panama, Colombia, Puerto Rico, Dominican Republic, Cuba, Venezuela, Ecuador, Nicaragua, Paraguay, Honduras, Bolivia, El Salvador, Guatemala and Haiti.
Posted by Costa Developers